Email tips to improve your open rates
Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right?
Here you will find a selection of articles covering a range of sales, marketing, and communication topics.
If you are looking for new ways of supporting your sales and marketing effort or on the look out for innovative marketing solutions and ideas read on.
Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right?
How do you know if you are suffering from sales call reluctance?
Some people simply find it difficult to pick up the phone and talk to new people. Find out more here…
Read full article Is Telephone Call Reluctance Losing you Sales?
All too often companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft looks to ways in which to smooth out these cycles.
The internet is growing on an exponential basis with thousands of websites, blogs and HTML pages created every single day. This means that it gets more difficult to drive traffic to your website, but there are lots of things that you can do.
With a recognised need for a more personal touch in B2B marketing and communications we asked Emma Blewitt to look in to what companies need to do to stay ahead of the competition.
Read full article Strengthen Company Sales with Effective Direct Marketing

Raise your profile in key target media titles We can help you to get the right publicity to improve your brand image, raise your profile, and attract new customers.
A key area that companies constantly battle for integration is in their sales and marketing departments. How does it impact your business?
Read the full article Mind the Gap between Sales and Marketing
In a very short time Incognate understood our current management and our marketing strategy. In the course of the meeting they helped us realise that we could create a better marketing strategy. We have implemented the changes and within two weeks they are already bearing fruit.
Cliff Jenkins, Sales Manager, eAdvantage Solutions Ltd
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