Content marketing is an effective approach for drawing people to your website, but you then need to convert them to leads and close the loop. At some stage, you’ll need to pick up the...
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In a hyper competitive world, businesses need to reconsider how they are perceived in their markets. It has never been more important to stand out from the crowd. The landscape is everchanging and...
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Video animation is hitting its mark and will play an increasingly important part in B2B marketing this year. Video animation, animated explainers and video is not new as such, but it does offer a...
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In our last telemarketing post we discussed how to design a successful campaign from a somewhat strategic level. This post goes from the conceptual to the actual and you can download...
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Search for ‘White Paper’ on the websites of Intel, IBM and Cisco and you are presented with thousands of results. Clearly these industry giants have a lot to say on a lot of topics and are working...
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Has this ever happened to you? You’re scouring the internet to help you solve a problem at work. Or maybe at home. Either way you find a white paper that addresses your exact problem. Wonderful. So...
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Your enquiries and sales are down. You’re not getting the traction you used to with your messages. It is probably time to check your focus! When was the last time you questioned your sales and...
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You can’t afford to have a generic, mediocre or out of date message when you need to get the attention of decision makers suggests Helen Fox. Competition is fierce, but with the right proposition...
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All too often, companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft, MD of Incognate, looks at ways to smooth out these cycles....
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A number of clients have asked us about current data protection laws, but also the new GDPR regulations and the impact they will have on business to business (B2B) email marketing. As it stands, the...
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