Is it a question of focus?
Your enquiries and sales are down. You’re not getting the traction you used to with your messages. It is probably time to check your focus! When was the last time you questioned your sales and...
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How can you reach decision makers today?
You can’t afford to have a generic, mediocre or out of date message when you need to get the attention of decision makers suggests Helen Fox. Competition is fierce, but with the right proposition...
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What is the benefit of video animation?
Video animation is hitting its mark and will play an increasingly important part in B2B marketing this year. Video animation, animated explainers and video is not new as such, but it does offer a...
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What is the GDPR Impact on B2B Marketing?
A number of clients have asked us about current data protection laws, but also the new GDPR regulations and the impact they will have on business to business (B2B) email marketing. As it stands, the...
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Telemarketing Campaign Checklist
In our last telemarketing post we discussed how to design a successful campaign from a somewhat strategic level. This post goes from the conceptual to the actual and you can download...
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White Papers: How to Write a Good One
Has this ever happened to you? You’re scouring the internet to help you solve a problem at work. Or maybe at home. Either way you find a white paper that addresses your exact problem. Wonderful. So...
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How a White Paper Boosts Your Marketing
Search for ‘White Paper’ on the websites of Intel, IBM and Cisco and you are presented with thousands of results. Clearly these industry giants have a lot to say on a lot of topics and are working...
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How to design a successful telemarketing campaign
In our first blog on telemarketing we established that within the B2B space telemarketing is NOT seen as the lowest of the low, it gets results and yields a healthy ROI. However, levels of success...
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Does telemarketing really work?
Imagine the scene. It’s 2pm on a Sunday and you’re just about to sit down to lunch. The phone rings – it’s Dave from Acme windows. Your heart sinks and you prepare yourself for a terse ‘no...
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A case for case studies
In a climate where content abounds how do you make every word count? People still like stories. And that is why the humble case study should still figure as a valuable part of your sales and...
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