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The best way to have an idea
is to have lots of ideas

White Papers: How to Write a Good One

White Papers: How to Write a Good One

Has this ever happened to you? You’re scouring the internet to help you solve a problem at work. Or maybe at home. Either way you find a white paper that addresses your exact problem. Wonderful. So...

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Is it a question of focus?

Is it a question of focus?

Your enquiries and sales are down. You’re not getting the traction you used to with your messages. It is probably time to check your focus! When was the last time you questioned your sales and...

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Nurture to Increase Sales

Nurture to Increase Sales

All too often, companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft, MD of Incognate, looks at ways to smooth out these cycles....

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Does telemarketing really work?

Does telemarketing really work?

Imagine the scene. It’s 2pm on a Sunday and you’re just about to sit down to lunch. The phone rings – it’s Dave from Acme windows. Your heart sinks and you prepare yourself for a terse ‘no...

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