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The best way to have an idea
is to have lots of ideas

White Papers: How to Write a Good One

White Papers: How to Write a Good One

Has this ever happened to you? You’re scouring the internet to help you solve a problem at work. Or maybe at home. Either way you find a white paper that addresses your exact problem. Wonderful. So...

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A case for case studies

A case for case studies

In a climate where content abounds how do you make every word count? People still like stories. And that is why the humble case study should still figure as a valuable part of your sales and...

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Email tips to improve your open rates

Email tips to improve your open rates

Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right? We at Incognate focus on what you need to do to get your...

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