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The best way to have an idea
is to have lots of ideas

Kipling’s Man When!

Kipling’s Man When!

For this second blog in the Kipling’s Men series we are going to focus on his man, ‘When’.  When wants to know when the best time to contact prospects in business to business marketing is. When is...

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When to test direct mail pieces

When to test direct mail pieces

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviours and...

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