Newsletter
The Incognate newsletter provides you with information on marketing and communication offers, services, company news, articles, and hot tips on how to improve your communication strategy.
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For even more great marketing tips check out or latest articles that have lots of ideas about how you can increase your visibility and your sales.
Following is just one example of the communication and marketing tips you can expect to find in our newsletters
Top Ten Tips for Reaching Decision Makers
- Take a look at the company website, as they will often have backgrounders on key people
- They are often mentioned in the company’s annual report Do a search in Google for “SPECIFIC TITLE” AND “COMPANYNAME”
- Call and ask the receptionist if she could confirm the names of Key people in the organization
- Ask somebody in the company, receptionist, PA, secretary, administrator, sales person; anybody who will speak to you if they could help you to identify who’s who
- If there is a ‘no names policy’ ask if you could be put through to the ‘TITLE’ and you may get their voice mail revealing their name
- Always speak clearly and with authority when you ask to be put through to key people as you are more likely to get through
- Ask for their direct dial number and/or mobile telephone number – you will be surprised how many times these are given out – if only you ask
- Call early in the morning as this is a good time to catch key people before the reception is open
- When selling at board level, always pitch to the PA’s as they are often aware of urgent business needs and if you have the right solution they will help you to get air time. If you think that the PA is obstructing you then call at lunchtime
- Alternatively, call later in the day after 5 – 5.30 pm, again key people will often still be in the office at this time
These are proven strategies for getting your message heard and helping you to gain access to your key target accounts.
