Advice for IT Directors in Computer Weekly
Cold Calling Tips article – Published in Computer Weekly
How to avoid wasting time with sales calls you don’t want.
As an IT director with an ever-increasing workload you may be frustrated by the rising tide of unwanted direct mail letters, emails and calls from suppliers.
In research published earlier this year by the IT Services Marketing Association, more than 80% of UK IT and senior business managers said they were persuaded more by suppliers that took a considered and tailored approach to contacting them.
