Writing for Marketing Leaders

Networking for Marketing Profitability

It’s not what you know; it’s who you know! How many times have we heard these immortal words, how true they are, but do we always heed these pearls of wisdom?

Networking in business is not a new phenomenon, business people have been doing it for years, and it’s also part of our daily lives; mixing with like-minded people and exchanging information, ideas, recommendations, and business. Let’s face it; we all prefer to do business with people we like, and businesses we know and trust, or with larger companies whose brand is familiar to us. Article produced for ‘The Marketing Leaders’ newsletter read more here>

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MSSSB Workshop Says Sales and Marketing Skills Falling Short

Do you feel that your sales and marketing effort could achieve more? Leading companies agree that there is a skills shortfall in both sales and marketing and much can be done to improve. What do you need to do to improve?

Read the full article MSSSB Workshop Says Sales and Marketing Skills Falling Short

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Prior to making several changes at the company we used Incognate to carry out a customer survey and I think that the results speak for themselves; we now have 8 new customer quotes, 5 additional reference sites, 2 completed case studies with others in the pipeline and also 6 meetings for account development.

Rob Pickering, Managing Director of ipcortex