Writing for Marketing Leaders
Networking for Marketing Profitability
It’s not what you know; it’s who you know! How many times have we heard these immortal words, how true they are, but do we always heed these pearls of wisdom?
Networking in business is not a new phenomenon, business people have been doing it for years, and it’s also part of our daily lives; mixing with like-minded people and exchanging information, ideas, recommendations, and business. Let’s face it; we all prefer to do business with people we like, and businesses we know and trust, or with larger companies whose brand is familiar to us. Article produced for ‘The Marketing Leaders’ newsletter read more here>
