Zebra Technologies is a global leader of printing and labelling solutions. They have an extensive portfolio of bar code, receipt, kiosk and RFID printers and supplies, as well as real-time location solutions give a digital voice to assets, people and transactions that provides greater visibility into mission-critical information.
Raising their media profile across EMEA
Incognate carried out content creation and media relations for Zebra Card Printersacross EMEA. The company had an impressive advertising spend, but following an annual company meeting the resellers and distributors requested more media coverage and sales and marketing collateral to support their marketing efforts.
Initially Incognate created a bespoke media kit developed specifically designed to impress editors of target media. Over a 3 year period we planned and implemented an ongoingcontent creation programme that achieved regular media coverage and offered maximum support to Zebra’s resellers.
If you would like to understand how we can help you to raise your media profile or support your sales and marketing effort call us now on 0845 331 6069 or contact us for more information