0845 331 6069 info@incognate.com
call us 0845 331 6069

Are you tired of losing revenue to competitors?

Our client recognised the need to grow an existing account due to the business restructuring and fight off increased competition. Using our account acceleration services we enabled them to rapidly expand into five other business areas, increasing visibility and generating more contacts, meetings and a pipeline of new opportunities.

“Only 28% of sales leaders agree that account management channels meet cross selling and account growth targets,” Gartner.

Why Choose Account Acceleration?

 

 John Bancroft, Managing Director of Incognate, highlights difficult choices and challenges that sales and marketing leaders need to make to increase revenue today. But also why they should consider account acceleration as a viable growth strategy.

Account Acceleration Offers

Pilot

This is the ideal solution to explore how account acceleration can work for you!

Packages

If you understand the benefits to growing your key accounts check out our packages

Success Stories

“We needed to engage at CxO level, engage in discussions around the potential business risk and move away from technical IT discussions.”

Kevin Cunningham

VP of Sales and Marketing, SQS

“We are now better known throughout the bank, have developed new relationships, and built our opportunity pipeline as a result.”

Kate Cordell

Senior Client Director, Expleo

“The drive and focus from the group was tangible, and the specific quantifiable metrics were proof that this was a results-driven team.”

Chris McQuade

UK Sales Director, Keylane

Blogs you might like!

3 ways to improve your sales call performance

There are in fact lots of things that need to be considered when you set out to make calls to generate new business, particularly if you are running a campaign. Do you know who you are targeting and what the proposition is? Have you got the right contact data? Why...

What do you want them to do next?

We are now at the end of the Kipling’s Men Series. The blogs so far have considered ‘who’ you want to target, ‘when’ is the best time to reach them and asked ‘why’ they should listen to you? In our crazy busy world, we have also explored ‘how’ best to engage prospects...

How to increase growth in your existing accounts

When new business is won your account management team are on the case ready to grow the account.  Initially you might have great expectations of upselling and cross selling, but all too often these hopes fade as delivery and service demands consume your account team’s...

Kipling’s Man ‘How’ – How can you get their attention?.

We have looked at Kipling’s men ‘who, when, where and why’ and how you can use them in a B2B marketing and communications context. In this latest blog we look at the ‘how’ you can get your message heard.

Why marketers need to accelerate sales in existing accounts

Agility in sales and marketing is essential, but the ability to pivot and change direction is even more important amid the COVID-19 crisis. Following the global hiatus and in a world that has simply ground to a halt, the pressure is at an all-time high for those in sales and marketing.

Kipling’s Man ‘Why’ – you need to build credibility

Kipling had six honest serving men – What, and Where and When; and Why and How and who – how well do your words serve you? In this blog we look at Kipling’s man ‘why’ to establish the need to build credibility at various places in the sales process.
Let me tell you a story…

Kipling’s Man ‘Where’ – Where do you want them to go today?

Kipling’s Man ‘Where’ – Your content needs to drive people to a destination and take them on a journey that results in a specific thought or action.

Kipling’s Man When!

Business-to-business marketing is different from marketing to consumers: you definitely need to consider when prospects are most likely to be more receptive to your message

Content needs to be regular, relevant, and engaging

Engagement with salespeople has steadily dropped with most sales connections being made now far later in the buying process. So, getting yourself noticed through content marketing has never been more critical. A recent article from Forbes revealed that

Get Kipling’s men to work for you…

Kipling had six honest serving men - What, and Where and When; and Why and How and Who - how well do your words serve you? In this blog we look at Kipling’s man ‘Who’ to drive home the importance of identifying key contacts.   Who are you going to target?   Although...

Like to know more?

Get in touch now for a free no obligation call or meeting