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The best way to have an idea
is to have lots of ideas

Nurture to Increase Sales

Nurture to Increase Sales

All too often, companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft, MD of Incognate, looks at ways to smooth out these cycles....

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Does telemarketing really work?

Does telemarketing really work?

Imagine the scene. It’s 2pm on a Sunday and you’re just about to sit down to lunch. The phone rings – it’s Dave from Acme windows. Your heart sinks and you prepare yourself for a terse ‘no...

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A case for case studies

A case for case studies

In a climate where content abounds how do you make every word count? People still like stories. And that is why the humble case study should still figure as a valuable part of your sales and...

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