ITRS has built a global reputation and brand by developing, distributing and supporting specialist monitoring software for the financial services industry, called Geneos. They monitor every aspect of a firm’s IT and trading infrastructure in real-time – from applications, order management systems, trading engines, servers, network hardware and interfaces, to proprietary appliances and databases.
Incognate services provided:
'Incognate has the ability to clearly and concisely explain what the technology does, and to identify with the users. Their expertise in the high technology sector and solid understanding of what ITRS does makes them a valuable ally. Incognate uses their technological insight and written clarity, to demystify our solutions, enabling those with less technological insight to appreciate the benefits of our solutions,'
ITRS Group needed help in producing a depth and breadth of content and with only a small marketing department they didn’t have the skills internally. The company recognised the need to overhaul the whole of their sales and marketing collateral, but with a strong content marketing strategy in place they also needed regular content producing.
For technological insight and written clarity ITRS Group engaged Incognate to carry out a collateral refresh program, producing both online and offline content. This has so far included online, offline newsletters, case studies, product sheets, data sheets, product catalogues, white papers, and the initial creation of a strategy document and subsequent updates. We have also updated website copy, provided SEO services and produced several blogs for their website. They consider us to be their outsourced marketing department providing skills and capability to augment internal ability.
'We work really well with Incognate and have a good process going. When we need a new datasheet, it is a streamlined process… They bring order and clarity to collateral.'
